Tuesday, May 19, 2020
Alexander Graham Bell And Eliza Grace Symonds - 1805 Words
Jose Munoz Ms.Aguilar Us History 10/18/16 Alexander Graham Bell He was born to Alexander Melville Bell and Eliza Grace Symonds. His mother was almost deaf, and his father taught elocution to the deaf, which I find very ironic. This ended up influencing Alexanderââ¬â¢s later career choice as teacher of the deaf. At age 11 he entered the Royal High School at Edinburgh, but he did not enjoy the compulsory curriculum, and he left school at age 15 without graduating. Alexander invented the first ever telephone. He lived from 1847 to 1922, he was a scottish born american scientist. He worked at a school for the deaf while trying to invent a machine that would send sound by electricity.â⬠Bell was granted the first official patent for his telephone in March 1876, though he would later face years of legal challenges to his claim that he was its sole inventor, resulting in one of historyââ¬â¢s longest patent battles.â⬠When he got his machine to work, he offered to sell his patent to Western Union for 100 thousand dollars. Western Union turned down his offer because the telephone did not really hit it off at first. So Alexander decided to make his own telephone company. ââ¬Å"The Bell Telephone Company, a common law joint stock company, was organized in Boston, Massachusetts on July 9, 1877, by Alexander Graham Bell s father-in-law Gardiner Greene Hubbard, who also helped organize a sister company ââ¬â the New England Telephone and T elegraph Company.â⬠Once the telephone hit off and everyoneShow MoreRelatedGraham Bell Speech708 Words à |à 3 Pagesof the names to shape the frontier of communication is Graham Bell. (POPOVA, 2017) Introduction: Alexander Graham Bell was born on the 3rd of March 1847 in the capital city of Scotland, Edinburgh. Bell was the middle child to Eliza Grace Symonds and Melville Bell, a well-respected scholar who devoted most of his lifeRead MoreAlexander Graham Bell1151 Words à |à 5 PagesAlexander Graham Bell was a notable scientist and engineer that changed the world with his invention of the telephone. Without the telephone, everyone would not have a reliable communication device. Alexander Graham Bell is considered one of the most influential people in human history. Early Life ~ Alexander Graham Bell was born on March 3rd, 1847 at his family home, 16 South Charlotte Street, in Edinburgh, Scotland. He was born to Professor Alexander Melville Bell and Eliza Grace (nee Symonds)Read MoreAlexander Graham Bell: A Short Biography Essay1636 Words à |à 7 PagesAlexander Graham Bell: A Short Biography Upon hearing the name Alexander Graham Bell, we remember the inventor of the telephone. However, Alexander was much more than just the inventor of the telephone. As a matter of fact he was an audiologist. His family was the leading authorities in elocution and speech correction. He had improved and carried on his families business, along with his brothers. Alexander had created the phone at an early age among inventors- only 29. Later in his career Bell
Wednesday, May 6, 2020
Importance of Marketing Concept and Practice of Marketing...
MARKETING STRATEGIES FOR ENHANCED CUSTOMER SATISFACTON AT BIGWAYS LIMITED 1.0 Introduction Bigways Limited is a manufacturing and distributing company of a unique pesticide that no other company manufactures in the whole of East Africa and has been operating in Kenya for the last six years. The companyââ¬â¢s smallest package size of their products is 5kg, and they open for business from Monday to Friday between 9am to 4pm with a one hour lunch break. Additionally, the employees of Bigways have been arrogant to customers. The aim of this paper is to indicate how Bigways can utilize Market orientation and Marketing concept to satisfy its customers. 2.0 Marketing concept This is the belief that satisfying customers can help achieveâ⬠¦show more contentâ⬠¦3.5 Relation Marketing- Give the best possible customers service and therefore build customers loyalty. 3.6 Societal marketing-Ensuring there are no harmful activities to the society in either in the products, production or selling methods. Marketing orientation means a company emphasizes the needs and wants of customers in all facets of operations. Products and services are developed specifically to meet the needs of the targeted customers. A major advantage with a marketing orientation is that a business is built on addressing the needs of those you serve. If customers want certain features or attributes in your products, you can more quickly learn and react if you have a hand on the pulse of the marketplace. Customer-centric organizations spend significant time researching to get the best understanding of what works and doesn t work with existing offerings. Therefore, Bigways as a company serving a wide market, it would be wise as a marketing manager to do thorough research to understand what works and doesnââ¬â¢t work. Knowing what customers want not only helps in developing products that suit, it helps you better market them persuasively to grow your customer base and sales levels. Opening more distribution centres can also be effective as the customers will have easier access to the product. A marketing-oriented company must have strong technology infrastructures and clearly defined communication channels to allow for efficientShow MoreRelatedMarketing Orientation1208 Words à |à 5 PagesThere have been many studies of the term ââ¬Ëmarketing orientationââ¬â¢, and its presence within organisations. Marketing orientation is an approach that companies take which centres its activities towards achieving customer satisfaction through effective marketing. It is where customers form the basis of an organisations performance and overall success. In order to achieve successful marketing orientation, a company must organise an effective structure through planning its activities, products and servicesRead MoreInternational Marketing Ch 1 Essay1693 Words à |à 7 Pages1 The Scope and Challenge of International Marketing Discussion Questions |1. |Define: | | | |International marketing |Foreign uncontrollables | | |Controllable elements |Marketing relativism Read MoreChapter 1 Summary: Warren J. Keegan: Global Marketing Management, 7th Edition956 Words à |à 4 PagesIntroduction to Global Marketing à § What is Global Marketing? Global Marketing is the process of focusing the resources and objectives of a company on global marketing opportunities. It means widening the business horizons to encompass the world when scanning for opportunity and threat. This decision to entering new markets depends strongly on the companys resources, managerial mindset and the nature of opportunity and threat, which not every company is able to. In the 1990s, the concept of the 4psRead MoreHow The Market Orientated Companies Like As Unilever And Gamble1386 Words à |à 6 PagesMarketing Orientations The business environment dramatically change over the years this is due to fast developing technology, political, global changes also social and economic forces therefore companies operating in highly competitive world and faces many external challenges in order to survive. Further in to this paper will be discussed how the market orientated companies like as big as Unilever Ltd and Procter Gamble adapts to marketing conditions and apply their strategies through marketingRead MorePossible Topics for Marketing Paper1682 Words à |à 7 PagesPossible Topics for Marketing Paper Identifying good topicà for marketing paperà is a challenging task even for a qualified and professional academic writer. Its not a secret that your topic should correspond to specific class or subject. For instance, ââ¬Å"Marketing mix of Googleâ⬠can be a good topic for a marketing paper prepared for ââ¬Å"Introduction to Marketingâ⬠class. However, such kind of a topic for a marketing paper is not relevant to such classes as ââ¬Å"International Marketingâ⬠or ââ¬Å"Marketing Managementâ⬠.Read MoreMarket Orientation, Customer Satisfaction And Firm Financial Performance1448 Words à |à 6 Pagesfinancially , adding to the value of the firm for shareholders. Homburg and Pflesser perform better financially that those who do not. Many other studies have also shown direct link between market orientation, customer satisfaction and firm financial performance. Hooley, G., Plercy, N., and Nicoulaud, B., (2012) Marketing Strategy and Competitive Positioning, 5th ed., FT Prentice Hall, p18. Customers buy products because it provides value, product performance, access, experience, and cost (Kothari and LacknerRead MoreEssay about The Market Orientated Firm.1638 Words à |à 7 Pageswhat it is to be a marketing orientated firm; firstly a business needs to know what marketing is. According to the UKs Chartered institute of Marketing (CIM): Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably (CIM1) Marketing is the only process that goes hand in hand with the company strategy and is integrated in all functions and departments of the firm. People tend to think marketing is about advertisingRead MoreImpact Of Emerging Markets On Marketing : Rethinking Existing Perspectives And Practices1074 Words à |à 5 PagesINTRODUCTION Research on emerging markets is not just a ââ¬Å"nice thing to doâ⬠; it is increasingly becoming a necessity. (Jagadish N Seth, 2011). In his article titled, ââ¬Å"Impact of Emerging Markets on Marketing: Rethinking Existing Perspectives and Practicesâ⬠published in Journal of Marketing, 2011 he has specified the importance of academic research for understanding Emerging Markets. Emerging markets are those lower-incomes but rapid-growth countries that are using economic liberalization as their primary engineRead MoreThe Impact of Market Orientation on Business Performance4588 Words à |à 19 Pagesââ¬Å"Investigating the relationship between Market Orientation and Business Performance of SMEs in Pakistanâ⬠. Definition of the research: Market orientation a term used by marketers as indicator of the degree to which firm implements its marketing concept (Komppula and Reijonen, 2010). A market oriented firm has a greater ability in achieving higher performance compared to non-market oriented firm (Agarwal et al., 2003). The concept of market orientation has received a great deal of considerationRead MoreThe Standard Training Model Is Significant For The Workshop1261 Words à |à 6 Pagessocial media usages with ideas they felt would allow them to witness a new level of early interest from students admitted from their territories. The recruiters wanted their messaging content to excited questions paying enrollment fee deposits, orientation registration, campus visits, and financial aid. The new level of motivation and job satisfaction among recruiters indicated the curriculum used for the training improved some facets of acceptance of admission recruiter job expectation. Some of the
Legality and Ethicality of Financial Reporting - 1239 Words
Legality and Ethicality of Financial Reporting ETH/376 August 25, 2014 Legality and Ethicality of Financial Reporting Excello Telecommunications has a history of excellent performance but with a surge in oversea competitors the company may not be able to meet its financial estimates for the first time. Executives were worried that not being able to meet the financial estimates could impact stock options, bonuses, and the share price of company stock. While looking to find a way to meet the financial estimates Terry Reed, the CFO, discovers a transaction on December 20, 2010 that might solve the problem. Excello sold $1.2 million of equipment to Data Equipment Systems. This type of transaction would be recorded as a sale on theâ⬠¦show more contentâ⬠¦All CPAs who are members of AICPA are purely governed by the AICPA code of conduct. The code takes into consideration the needs of all financial statement users. Consideration of public interest is the main aim of the code. The Excello accounting department has the duty of following the professional d uties, be honest in the financial prospering and protecting the public interest. This means upholding their ethical status and protecting the interest of the public. In response to Reeds request the accounting department came up with three main scenarios they felt met his points of recording the $1.2 million transaction in 2010 and the decision must be defensible from a GAAP view point. They are as follows: 1. Transfers the products to an off-site warehouse owned by Excello by December 31 and hold it until January 11 when it would be shipped to Data Equipment. 2. Transfer the product to Data Equipment by December 31 and agree that the customer could return it for a full refund after it arrives at Data Equipmentââ¬â¢s warehouse. 3. Offer Data Equipment a 10 percent discount to take the product by December 31. The first one, transferring the product to an off-site warehouse until January 11, is unethical. Despite the fact that the goods are located at an off-site storage facility, the product is still in the hands of Excello. They still hold the legal rights and therefore the sale has not happened. The second one, transfer the product toShow MoreRelatedLegality and Ethicality of Financial Reporting1296 Words à |à 6 PagesLegality and Ethicality of Financial Reporting Petra Clark ETH / 376 June 3, 2013 Ding Hardin Abstract Excello Telecommunications is a successful organization, but because of a growing rivalry, the organization has begun to notice their earnings estimations might not be achieved. Excelloââ¬â¢s top administrators are worried how this will impact the organization. We will look at possible options as well as their moral ramifications as well as the federal laws which can be applied to the situationRead MoreLegality and Ethicality of Financial Reporting1241 Words à |à 5 PagesLegality and Ethicality of Financial Reporting Janet Tran ETH/376 Kathrine Parks University of Phoenix/Axia July 21, 2014 Excello Telecommunications was presented with a dilemma on how the company should report earnings so that they would appear to have met earning estimates for the 2010 financial year. The CFO, Terry Reed, was concerned with how failure to meet earning estimates would affect bonuses, stock options, and the share price ofRead MoreEthics Case 3-3: United Thermostatic Controls Case932 Words à |à 4 PagesLegality and Ethicality of Corporate Governance ETH 376 Ethics Case 3-3: United Thermostatic Controls Case The purpose of this paper is to evaluate the legality and ethicality of the corporate governance activities that occurred in an ethics case presented in the text. The paper will provide relevant details regarding the legality of the activities, the criteria by which Sarbanes-Oxley would apply to this case, the ethicality of the activities, whether or not the activities were equitableRead MoreLegality and Ethicality of Corporate Governance985 Words à |à 4 PagesLegality and Ethicality of Financial Reporting Clairice Sikoski ETH-376 December 10, 2012 Samuel Hinton Legality and Ethicality of Financial Reporting Excello Telecommunications is looking to record revenue before the earning process has been completed or before the unconditional exchange has occurred. Terry Reed, the CFO is trying to influence the accounting department to look for options to record the sale of 1.2 million in equipment by December 31 to boost earnings on financial statementsRead MoreLegality and Ethicality1100 Words à |à 5 PagesLegality and Ethicality in Financial Reporting In week3, we are looking into the case of Excello Telecommunications, and study their behavior base on the knowledge of legality and ethicality in financial reporting. Excello Telecommunications has been successful in the past. However, in recent years, the company is facing more and more competitors. For the first in the companyââ¬â¢s history, the earnings estimate wonââ¬â¢t be met. This means nervous investors and drop in value of Excello stocks. And theRead MoreExcello Telecommuncations1587 Words à |à 7 Pages 2014 Excello Telecommunications Case The year is quickly ending for Excello Telecommunications, and they are trying to maximize earnings for the company. With increased competition from foreign companies, Excello meeting its financial estimates are looking bleak. Failure to meet earnings expectations can reduce the availability of bonuses, stock options and could lessen the value of the company. Because of the threat in not meeting estimated earnings, the companyââ¬â¢s CFO TerryRead MoreExcello1402 Words à |à 6 PagesThe firm must adhere to all the laws and other regulations as set. Among the regulations include Generally Accepted Accounting Principles (GAAP), Sarbanes-Oxley Act of 2002 (SOX), and AICPA code of conduct. The rules impact the mechanism, of financial reporting in the company and also help sin the actions of major principles of accounting. As a result of this, the accounting team must ensure they get the best method that will help in maximizing g the wealth of the shareholders. Albeit the earnings Read MoreLegality Ethicality of Financial Accounting917 Words à |à 4 PagesLegality and Ethicality of Financial Reporting Accounting professionals consider standard practices of accounting and board of accountancy rules when creating ethical standards. Accountants also consider state and federal laws. Ethics and the law works hand-in-hand therefore should be on the minds of those considering the commission of fraud. The Chief Financial Officer (CFO) of Excello, Terry Reed, was considering doing such by posting a $2.1 million transaction to raise year-end earnings. Read MoreEthics in Earnings Management Essays1320 Words à |à 6 Pagespresented in response to the case ââ¬Å"The Dangerous Morality of Managing Earnings,â⬠as cited in Gibson (2011). The case dealt with the ethicality of managing earnings through managementââ¬â¢s manipulation of factors that can have an effect on company resources and financial statements. It detailed a survey of more than 600 respondents which included general managers, financial managers, and others. An analysis of the survey results suggests the question of whether the management of earnings is ethical inRead MoreUnited Thermostatic Controls Eth 376 Essay951 Words à |à 4 Pages ETH 376 June 25, 2012 Susan Paris United Thermostatic Controls This paper will show the legality of the activities that happened within United Thermostatic Controls based on federal, state, and local laws. As this case is examined the Sarbanes-Oxley act will be discussed as it played a role in this case because United is a publicly owned company. Also this paper will show the ethicality, if the activities were equitable to internal and external stakeholders, and what is the next step
New Standards on Audit Reporting for Company- myassignmenthelp
Question: Discuss about theNew Standards on Audit Reporting for Public Company. Answer: Key changes in the reporting requirements of the audit report Public Company Accounting Oversight Board is the regulatory body which is in existence to regularise the auditors of public companies. PCAOB adopts the new auditing standards on time to time basis as per the requirements of the changing market environment. It has announced the new auditing standards recently in order to widen the scope of audit reporting done by the auditors as a part of their audit engagement. The new standard aims at enhancing the quality of audit reports and making the reports more informative so as to raise the authenticity of the audit report in the eyes of intended users. Along with the previous reporting requirements PCAOB has directed the auditors of public companies to provide the additional information relating to the critical audit matters of the entity. Critical audit matters are those matters in which auditor has to apply subjective professional judgements during the audit engagement and requires communication of such matters to the audit committee (Chri stensen, Glover Wolfe, 2014). Also, the auditors conducting the audit under the standards prescribed by the PCAOB are required to disclose in the audit report, their audit tenure i.e. the date from which they have started giving professional services to the company on a consistent basis. PCAOB has introduced a new format to report and the changed format demands the auditors to state the fact that auditors are independent parties and hence their opinion is not influenced by any external factors (Ning Chiu, 2017). Auditors are also required to incorporate a new phrase in the audit report starting with the words as whether due to frauds and errors while describing their responsibilities in relation to provision of reasonable assurance about the true and fair view of financial statements. While reporting the critical audit matters auditors are also subjected to describe the considerations that enabled them to identify the matters as critical and the manner in which such critical matter s are dealt with. Similarity and Differences between the IAASB PCAOBs audit reporting approaches The International Auditing and Assurance Standards Board (IAASB) Public company accounting oversight board (PCAOB) pursues almost similar approaches to enhance the reporting requirement for the auditors as both the regulatory bodies are aimed to promote greater level of transparency in the financial reports of the company. The auditors are required to report on the key audit matters and the critical audit matters of only current financial year as per both the boards. Key audit matters are defined by IAASB as the matters holding high significance in the overall audit and are necessary to be reported to the investors to draw their attention. These matters requires communication with those charged with governance about the key concern. Whereas the critical audit matters are defined by the PCAOB. Even after the having the similar objectives in relation to auditing practices, the approaches followed by both the boards varies in terms of documentation requirements and other areas (IAASB, 2017). IAASB requires the auditors to document the matters which had seek auditors attention and the logical reasons for the determination as to whether a particular matter arising of audit is key audit matter or not. However, PCAOB sets out the requirement of identifying and reporting all the matters that were communicated to the companys audit committee no matter whether they were determined as critical audit matters or not. Further, PCAOB restricts the auditors to communicate to the critical audit matters in the cases where adverse opinion is being expressed (PCAOB, 2017). On the other hand, IAASB permits the auditors to communicate the key audit matters even when the auditor expresses adverse opinion. But in case where disclaimer of opinion is being provided by the auditors both IAASB and PCAOB restricts the reporting of the key and critical audit matters (Gramling, Krishnan Zhang, 2011) Reasons for the changes in the audit report and the analysis whether these changes are likely to achieve the aims The main objective behind the adaptation of new audit reporting standards is to promote more transparency in the audit reports so as to protect the interests of the shareholders and investors of the company. With the growing complexities of businesses of public companies and their audit procedures, the investors of the companies are constantly demanding the additional information by the means of audit report so that they can be acknowledged about the true financial position of the company. Moreover, due to the increasing complexities it was difficult for the intended users of the audit reports to understand the audit opinion of the auditors. Adaptation of such standards will be in the interest of company and all its stakeholders in terms of transparency. The compliance with the new standards will not only contribute to company and auditors good image in the eyes of investors and shareholders Hence these changes will bring the positive change in the audit reporting practices. Therefor e it can be said the changes brought through the introduction of new auditing standards will achieve their core purposes. Impact of changed audit reporting requirements on the audit practices The new audit reporting standards requires the auditors of the companies to apply extensive audit procedures in the areas where auditor finds the need of applying more complex and subjective auditors professional judgement. The investors demand for more informative and accurate audit reports will ultimately enhance the overall quality of audit practices conducted by the auditors as they will have to remain more focused towards their assurance services in order to earn investors trust (Christensen, 2016). The basic principle of auditors independence will gain more value in the new reporting framework as it is aiming at the protection of investors interest. Identification and reporting of critical audit matters will foster the communication between the auditors and audit committees of the company thereby enabling the auditors to understand the audit matters more precisely. References Christensen, B.E., Glover, S.M. and Wolfe, C.J., 2014. Do critical audit matter paragraphs in the audit report change nonprofessional investors' decision to invest?.Auditing: A Journal of Practice Theory,33(4), pp.71-93 Christensen, B.E., Glover, S.M., Omer, T.C. and Shelley, M.K., 2016. Understanding audit quality: Insights from audit professionals and investors.Contemporary Accounting Research,33(4), pp.1648-1684. Gramling, A.A., Krishnan, J. and Zhang, Y., 2011. Are PCAOB-identified audit deficiencies associated with a change in reporting decisions of triennially inspected audit firms?.Auditing: A Journal of Practice Theory,30(3), pp.59-79. Gunny, K.A. and Zhang, T.C., 2013. PCAOB inspection reports and audit quality.Journal of Accounting and Public Policy,32(2), pp.136-160. International Auditing and Assurance Standards Board, 2017, The New Auditors Report: A COMPARISON BETWEEN THE IAASB AND THE US PCAOB STANDARDS, Available at: https://www.ifac.org/system/files/publications/files/Auditor-Reporting-Comparison-between-IAASB-Standards-and-PCAOB-Standard.pdf (assessed on 28.09.2017). Ning chiu 2017, Briefing: Governance PCAOB Adopts Requirement to Disclose Critical Audit Matters in Auditor Reports,Available at: https://www.briefinggovernance.com/2017/06/pcaob-adopts-requirement-to-disclose-critical-audit-matters-in-auditor-reports/ (assessed on 28.09.2017). Public company accounting oversight board, 2017, PCAOB Adopts New Standard to Enhance the Relevance and Usefulness of the Auditor's Report with Additional Information for Investors, Available at: https://pcaobus.org/News/Releases/Pages/auditors-report-standard-adoption-6-1-17.aspx (assessed on 28.09.2017). Public company accounting oversight board, 2017, The Auditor's Report On An Audit Of Financial Statements When The Auditor Expresses An Unqualified Opinion And Related Amendments to PCAOB Standards, Available at: https://pcaobus.org/Rulemaking/Docket034/2017-001-auditors-report-final-rule.pdf (assessed on 28.09.2017).
Romeo And Juliet (823 words) Essay Example For Students
Romeo And Juliet (823 words) Essay Romeo and JulietRomeo and Juliet, is a story of two young lovers, whose love was destined for destruction. They did not imagine that their love would lead to the tragedies that it did. These two young people did nothing wrong except fall in love. Three aspects of their destruction included the feud between the two families, the nurse and her betrayal of Juliet and the most important aspect of all is fate.The feud between the two families was one factor that contributed to the love of Romeo and Juliet being destined for destruction. From ancient grudge break to new mutiny. (Romeo Juliet, Prologue, pg.2 l.3) The two families, Montagues and Capulets, had many problems. There was hate between the two families so much so that even the servants hated each other. This feud would have caused many problems for Romeo and Juliet: These two young lovers knew this and this is why they kept their marriage a secret. If their parents discovered their secret, they would have made their childrens lives miserable. Romeo and Juliet would not have been able to see each other. Both of these families were very stubborn and there was hardly any thing that would have made them become friends. In the prologue we learn that the only way the strife could be ended was by the deaths of Romeo and Juliet. Doth with their death bury their parents strife. (Romeo ; Juliet, Prologue, l. 8) Neither the Montagues or the Capulets would have accepted the marriage. Keeping the marriage a secret caused Romeo and Juliet to turn to other people for help. Sometimes these people gave them the wrong advice or just betrayed them. The Nurse was one of these characters who betrayed the young couple. The Nurse who was also Juliets friend turned against her at a very crucial time. The Nurse told Juliet that it would be best if she married Paris. I think it best you married with the county. (Romeo Juliet, pg. 101, III, v, l.219) This betrayal by the Nurse left Juliet alone. She was a wise young woman but it still would have been beneficial for her to have the help of the Nurse. Juliet was left on her own to make some very important decisions. I believe that if the Nurse had been around to help Juliet things may have turned out differently. Juliet had no one to turn to and ask for help. She could not have gone to her parents because they would not have understood. The Nurse was supposed to be one of Juliets best friends. Now when it was important for Juliet to have someone there, for her she was betrayed. When considering the destruction of Romeo and Juliet the most sifnificant fact you must think about is fate. Fate, above all, destroyed Romeo and Juliet. Many instances in the play reveals that the love of Romeo and Juliet would end in death. A pair of star-crossed lovers take their life. (Romeo ; Juliet,pg.2, Prologue, l.6) From the very beginning it is evident that they were destined by the stars to bad fortune. Some people may think that there is no way to control fate or change what is in the stars. It could be that the love of Romeo and Juliet was destined for death so that their parents feud would be over. Also, in the prologue it states that the dreadful course of their love was destined for death. The fearful passage of their death marked love. .u2246551d3768ce972550f297f0c18a73 , .u2246551d3768ce972550f297f0c18a73 .postImageUrl , .u2246551d3768ce972550f297f0c18a73 .centered-text-area { min-height: 80px; position: relative; } .u2246551d3768ce972550f297f0c18a73 , .u2246551d3768ce972550f297f0c18a73:hover , .u2246551d3768ce972550f297f0c18a73:visited , .u2246551d3768ce972550f297f0c18a73:active { border:0!important; } .u2246551d3768ce972550f297f0c18a73 .clearfix:after { content: ""; display: table; clear: both; } .u2246551d3768ce972550f297f0c18a73 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u2246551d3768ce972550f297f0c18a73:active , .u2246551d3768ce972550f297f0c18a73:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u2246551d3768ce972550f297f0c18a73 .centered-text-area { width: 100%; position: relative ; } .u2246551d3768ce972550f297f0c18a73 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u2246551d3768ce972550f297f0c18a73 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u2246551d3768ce972550f297f0c18a73 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u2246551d3768ce972550f297f0c18a73:hover .ctaButton { background-color: #34495E!important; } .u2246551d3768ce972550f297f0c18a73 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u2246551d3768ce972550f297f0c18a73 .u2246551d3768ce972550f297f0c18a73-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u2246551d3768ce972550f297f0c18a73:after { content: ""; display: block; clear: both; } READ: Child Labour: NOT Always Wrong Essay (Romeo Juliet, pg.2, Prologue, l.9) Both of these quotes show us that the love of these two was destined to end tragically. The masquerade party was above all the most important aspect of fate. The fact that Romeo was wearing a mask and his face was hidden allowed juliet to fall in love with him before she saw who it was. If Juliet had known who Romeo was she would probably have not fallen in love with him. Fate could not have been changed whatever was meant to be would happen and no one could change that. In conclusion, from the very beginning, the love of Romeo and Juliet was destined to be destroyed. It is tragic that both these people had to die. There were circumstances throughout the course of their lives that led up to their deaths. If their parents had not been feuding and if the Nurse had not betrayed Juliet, the outcome of this story would have been different, although fate could not be changed. This was the most important factor in the lives of Romeo and Juliet. In my opinion the quote that accurately summarizes this play is, For never was there a story of more woe, than this of Juliet and her Romeo. (Romeo ; Juliet, V, iii, p. 138, ll.309-310)
Tuesday, April 21, 2020
Marketing Channel Systems
LOHAS LOHAS stands for Lifestyle of Health sustainability. Demographically, LOHAS encompasses a market segment that is involved with sustainable living. People with the LOHAS lifestyle are relatively large percentage of the consumer market. These kind of consumers seek healthier and lifestyles that are sustainable and that determines the services and products that they buy.Advertising We will write a custom essay sample on Marketing Channel Systems specifically for you for only $16.05 $11/page Learn More Their lifestyles as well as purchasing decisions are basically influenced by the values that they have concerning issues like personal health, community health, social justice as well as the issue of environmental sustainability. Such consumers will for instance opt to go for renewable energy, solar power, organic food, products that can be or are recycled, natural cleaning products and eco-tourism among other options. People adopting the LOHAS lifestyle are known for campaigning for action to be taken on issues that they purport to be vital for human sustainability like cubing the problem of climate change, ensuring sustainability of the water resources as well as protecting the ecosystem (Carson, 1962). There is need for the producers or manufactures to consider the needs of the consumers with the LOHAS lifestyle so as retain these kinds of customers. The people with LOHAS values are increasing day by day and they are forming a very large market segment and tapping in such a market segment is vital. Businesses must therefore have this consumer population in mind by bringing environmental friendly products and this implies that they have to carry out socially friendly businesses. This therefore implies that values play a very significant role in the consumersââ¬â¢ purchasing decisions. Customer Value Hierarchy In marketing, the marketer is supposed to consider five levels of the product. Each level is supposed to add the consum er value and the five levels put together form the customer value hierarchy. The fundamental level constitutes core benefits. Marketers have to perceive themselves as being the benefit providers. A hotel guest for instance is perceived as buying rest and/or sleep. The core benefit is then turned to a basic product by the marketer at the next level which is the second level. A hotel room will for instance consist of the closet, a bed, the dresser and toilet among other products. At level three, the buyerââ¬â¢s expectations are met by the marketer by the preparation of the expected product as per the attributes or conditions that the consumer expects right from the beginning.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The marketer may for instance ensure a quiet environment, a clean room and a well lit room. Since most these hotels will meet this, the customer will opt to go for that which is cheaper or most convenient (Mentzer, 1971). At the next level, the marketer goes a step higher by preparing a product that surpasses the consumerââ¬â¢s expectations. Competition coupled with brand positioning mostly occurs at this level. Differentiation usually comes up due to product augmentation. The marketer looks at the userââ¬â¢s consumption system as a whole. Augmentation usually adds cost and with time its benefits become expected benefits. Most hotel guests will for instance expect to get a satellite television and internet access at the hotel premises. Hotels may therefore be forced to come up with new benefits. The next one is the fifth level and it encompasses the potential product with possible future transformations coupled with the argumentations. Here new distinguishable ways of ensuring customer satisfaction devised. Importance of Marketing Channel Systems A marketing system ensures coordination. It ensures a firmââ¬â¢s sustainable competitive advan tage over the other competitors as well as reduced costs of distribution. They also ensure growth and increased retailer power. With increased technological advancements and the transfer of the same facilitates easy transfer of ideas about products and their pricing. By using the system, a firm is in a position to attain its distribution objectives and in the long run it satisfies its customers. It also helps the firm to avoid the existing vulnerabilities and risks. A marketing channel system is very crucial in broadening the logistics issue by taking it as a significant section of the relationship of the marketing channel. It ensures efficient and quality customer service that is cost effective. It is vital in ensuring a partnership that is long-term and that which reduces redundancy and inefficiency in the system of logistics. All these ensure consistency and timeliness in product and service delivery, as well as protective packaging and cooperation (Robbs, 1993).Advertising We will write a custom essay sample on Marketing Channel Systems specifically for you for only $16.05 $11/page Learn More Benefits of Interactive Marketing Interactive marketing is usually preferred by most business firms as it as it gives the firm an upper hand over the other competitors. It is particularly preferred due to the fact it a good rapport is established with the customers. This method makes it easy for the business firm to get the target market over a wider audience. Technology can be effectively utilized in interactive marketing. The use of video can for instance be very effective in informing the potential consumers about the products are services being offered. The tactic ensures instant feedback and this enables the entrepreneur to improve on the marketing technique or the product quality. With interactive marketing, it is easy to monitor the requirements of the consumers, their behavior as well as there needs. The method is very effective ( Forrest, 1996). Reference List Carson, R. (1962). Silent Spring. Oxford: Oxford University Press. Forrest, E. (1996). Interactive Marketing. London: Macmillan. Mentzer, J. T. (1971). Logistics and Interdepartment Integration. International Journal ofà Physical Distribution Logistics Management , 50. Robbs, B. (1993). Marketing Channel Systems. Washington: Microsoft Corporation.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This essay on Marketing Channel Systems was written and submitted by user Madeline Robbins to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.
Thursday, April 16, 2020
Essay Topics For IAS Masters in Information Technology
Essay Topics For IAS Masters in Information TechnologyIn this age of information, it has become quite normal to write an essay using topics from various areas. It can be a lesson in history, a discussion about the culture, or even a review of literature. Essay topics for IAS Masters in Information Technology also cover a wide range of subjects.One common IAS topic is exam-related topics. The exam has become quite complicated, and keeping up with the requirements of the board can be time consuming. To make sure that the content meets the requirements, one can opt for related topics.The writing skills and knowledge of English are mandatory to write an essay on this subject. Make sure that you have read the required study material, and the college syllabus before writing your essay. Although there are many examples available, the content is not straightforward. It is always advisable to learn more about the essay topics for IAS Masters in Information Technology before you take up such a subject.What you need to do is to know what you should be writing about. Once you know what you need to write about, the rest will be easy. In order to help you get started, here are some examples of essay topics for IAS Masters in Information Technology.One common topic is a comparative view on the Internet and English. It can cover a range of issues, from the legal aspects of the Internet to its social aspect. There is no need to go into technical details, only concentrating on the main points that are important. For example, an essay on copyright may use the term 'theft' but then translate it into the term 'piracy'.Another idea for an essay is learning about test questions. You can do this by checking out related resources on the Internet. You may also learn the common questions in a school context.This is one of the most important topics to consider while writing an essay. This would include specific and inferential learning. All the information about the relevant topic must be used and must be part of the overall argument. This could be quite difficult for people who do not know English well or have very limited knowledge about technology in general.Once you have selected the topic and the writer, go over it with them to check for spelling, grammar, punctuation, style, pacing, and the target audience. The writer will usually help you put the ideas together. You can either give them your written copy or ask them to use a Microsoft Word document.
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